FOCUS #4: Angie Giles Hypnotherapy

In today’s Business East Focus we meet Angie Giles, founder of Angie Giles Hypnotherapy. Based in Norwich, Norfolk, Angie provides hypnotherapy and counselling services to help people feel good.

Hi Angie, thanks for contacting Business East! Let’s start by talking about your business, what exactly is it that you do?

“I help people to feel good! I can help with improving confidence, reducing anxiety/stress, weight management, letting go of habits (like smoking) and dealing with phobias and fears. I’ve received training in EMDR (also known as Eye Movement Desensitisation and Reprogramming) and use with this with some clients – this can help with a problem, without the client having to say or know exactly what’s wrong. I’ve worked with men and women of all ages seeking my help to make a change for the better and offer an initial half hour, completely free consultation for potential clients if they want to find out more.”

How did you start your business – was it something you always wanted to do?

“I’ve always been fascinated by psychology and I believe talking about things is a good route to emotional and physical health. I trained in hypnotherapy and counselling in early 2009 but later that year I was made redundant by Aviva. For many years I’d been developing people’s confidence and skills, but on leaving Aviva I wanted to help people achieve more in their lives, beyond the workplace. Redundancy gave me the opportunity to pursue my dream career.”

Do you have any specific qualifications in hypnotherapy then?

“I have a diploma in Hypnotherapy and Counselling Skills (Distinction) along with a Diploma in Counselling and Psychotherapy. I also have a certificate in coach mentoring practice. I believe in being the best at what I do, so I’ve taken additional courses in advanced hypnotherapy and have regular supervision to improve my skills. I’m currently doing a Neuro Linguistic Programming practitioner course and learning more life coaching skills, all useful tools to help my clients!”

Has anyone come to you with a strange phobia or fear?

“What may appear to be strange to someone may not be to another! I regularly see clients who have fear of flying, spiders, heights, public speaking and more. Everyone can be helped!”

You say you help with weight loss – is it all in the mind?

“I believe the mind does have a part to play. An overweight person may need help in seeing and believing themselves as a thinner person, like the Napoleon Hill quote: “Whatever the mind of man can conceive and believe, it can achieve”. Hypnotherapy is part of the process I use in helping someone detangle old beliefs and connections with food and to keep the weight off in the long-term. I offer an individually tailored treatment, with an initial half hour free consultation. I also co-developed an affordable group weight reduction programme, called HypnoShape®. It’s well-received by clients and is an alternative to usual dieting clubs, not requiring a weigh-in.”

Do you guarantee results from your hypnotherapy?

“I cannot guarantee results, because of the laws in this country surrounding alternative/ complementary medicine. However, I can say hypnotherapy is a valuable tool in helping deal with issues relatively quickly. For example, my ‘quit smoking’ results are very good indeed. I have a high rate of referrals from other clients.”

What would you say is the best thing about working in hypnotherapy?

“Each time I see a client walking out the door with a problem resolved or feeling better, having helped them create more confidence or power. I’m doing something I enjoy and it’s important to me.”

Do you spend any money on marketing / advertising?

“I spend a little bit, but not much. We advertised HypnoShape in a local directory and also in the local newspaper. I’ve also used a Facebook sponsored company advert. I work at the Norfolk Clinic on Magdalen Road here in Norwich and so sometimes we get people who walk in or call to make inquiries.”

How do you balance work and home life – do you work full time as well or is it your sole business?

“I’m working full-time. There is a risk when being self-employed of not ‘turning off’ your business head when you get home. I’ve learnt I need ‘off’ time, so I switch off the phone and computer!”

Where do you see Angie Giles Hypnotherapy in five years?

“I see myself continuing to build a great reputation, receiving referrals for my services, and further collaboration where it helps my future clients. I aim to be at the forefront of developing other people’s skills in this field too.”

What tips would you give someone who wanted to follow your lead?

“Lots of planning and build up your stamina as if you have not run a business before, you have a steep learning curve! Seek the help of someone like NWES or WEETU to help you with business knowledge – I did! Using the skills you already have makes that move into self- employment easier.

However, be very wary of all the different marketing companies and calls for ‘directories’ you might receive in the early stages, avoid feeling pressured. Politely say ‘no’, till you get advice from others in business locally, then you can decide how to proceed. Also informal networking is great – just do it! It may not give immediate returns, though it’s a valuable source of support and information for any new business.”

You can find Angie Giles on her website or follow her on Twitter.

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